It has been reported out of the UK that after years of concepts and toying with the notion VW may finally be ready to put out an affordable and modernized version of the VW Camper. Following a 60 year anniversary celebration in Hanover, Germany where the Who performed before 40,000 fans VW officials contacted the Who to get them involved in the Campers revival. While the original VW Camper still has the connotation as a Hippie-mobile, the new Camper would be marketed to attract buyers both old and new.
Ofcourse it will be with its feet in the “old” that the VW Camper will find its marketing campaign. The Who have reportedly already agreed to allow VW to utilize their Magic Bus song for the marketing campaign. (more…)
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