General Motors came out of bankruptcy on Friday and already has some big surprises. First, formerly retired GM chairman Bob Lutz decided he wasn’t done yet and rejoined the company as vice chairman of marketing.
And then he brought back the Pontiac G8.
Can I have a big BOOOYAH please?!
Not long ago CEO Fritz Henderson seemingly sealed the G8’s coffin when he responded to a question asking if it would be brought back as a rebadged Chevy by simply saying, “I’m not a fan of rebadging.”
Good thing Bob Lutz doesn’t mind a good rebadge every now and then! Okay, he likes terrible rebadges, too, but hey, I’m not judging him today, because he’s bringing back the best car America makes as a Chevy Caprice. Lutz realized what every auto writer in America already knew: The G8 is simply too good to waste.
I guess I should mention the G8 was a rebadge itself - a copy of the Australian Holden Commodore. So the new Caprice will actually be a rebadge of a rebadge. Still, though, as long as the Caprice is offered as an identical copy of the Pontiac G8 GXP, GM is going to make a lot of folks very happy.
Mr. Lutz is obviously a guy who appreciates V8 engines, as he has taken a lot of flack for putting an over-emphasis on them. Maybe with his influence, though, combined with Fritz Henderson’s excitement for economy, this new GM thing just may work. We’re excited to find out.
What do you think: Wait for the new Chevy Caprice, or go out and snatch up a remaining Pontiac G8?
-tgriffith
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