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What’s in a name?

Well it would seem quite a lot if the name happens to be Daimler! A name that has been associated with Jaguar since the early sixties, after Jaguar acquired the rights to use the name. During which time Daimler always represented the top of the range Jaguar model, in fact the Daimler XJ6 Vanden Plas, was the premier car to come out of the Jaguar factory in the series two days.

Daimler so what’s in a name?

However the name never appeared on any models that went stateside, for some reason, maybe because they found it hard enough in those days to sell the one car, let alone confusing things with various models too.

The problem is that Daimler Chrysler is a stand alone company, while Ford own Jaguar, also own the rights to use the name Daimler, which could result in some serious problems and confusion for consumers, if a Ford owned Jaguar came out with a Daimler badge and at the same time Daimler Chrysler were trying to sell a high end car, well its just crazy or is it?

Daimler so what’s in a name?

It would appear that the two auto giants have come to some sort of an arrangement, that will see both companies using the Daimler name, now as mentioned earlier is that not going to be confusing for people? Exactly what the arrangement is remains a secret for now, so we shall have to wait and see.

Source [Auto Blog]



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Jaguar Dealers Really Satisfy

2007jaguarxk

J.D. Power is all about ranking stuff. It doesn’t matter what you buy, they want to rank it. When it comes to cars, they even rank customers’ satisfaction with the dealership where they bought their new car. A surprise occurs in the latest such study. Of all automotive brands in the land, folks were most pleased with Jaguar. We say that with a smirk because Jaguar has just one significantly new model in its showrooms — the sexy XK — and isn’t known for overall product quality, either. According to J.D. Power, half of all customers who walk out of a dealership point to poor treatment as the cause, and that means Jaguar is keeping walk-ins happy enough to sell them a car, sexy or not.

Cadillac, Lincoln, Porsche and Toyota filled out the top five, but we’re giving Jaguar its moment in the spotlight.

[Jaguar Tops in Buyers' Dealership Satisfaction, Detroit Free Press]



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